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We are Brand Creators; We Craft Engaging Identities for Amazing Clients

to help you grow
connecting you and your customer
in all of our designs
We are a virtual creative agency, formed around thinkers and creatives who have a passion for helping brands develop. We do this through thoughtful strategy, collaborative insight, great design and our special ingredient, hard work. We help brands emerge, evolve and communicate with their consumers.

Working with start-ups and existing brands, our goal is to generate engagement and drive identity between our clients and their customers.

From brand research, where we uncover key insights into your brand, to developing a custom strategy for you which clearly defines your brands' unique values, attributes and characteristics. We then bring your brand to life through visual identity, logo design and collateral design, and help launch your new or updated brand to market, including your web and social strategy. We have you covered.

We can also help you with ongoing internal or external brand and marketing campaigns, asset creation, collateral and support on wider campaign work including live activation.

three principles

Our Three Principles to Building Amazing Brands


We help to clarify your customers' needs, perceptions and motivations as well as competitive and economic realities


We apply creative thinking to discover and develop the big idea or core purpose that drives customer acquisition, activation and brand value


We bring a clear, strategic plan to create or develop the brand platform and generate engagement, enjoyment and a return on investment

"We recently launched our new training academy for junior golfers and needed support with our logo and social media pages. Working with Will and his team was easy from the start. Their work not only looks great, but their commitment to understanding our business needs has provided an excellent end product."

Steve Markam
Head Pro - Markam Golf

“Working with W Squared was fantastic and took part of the pressure away from opening our restaurant. We're really happy with the work produced and our team are completely behind our new brand as we prepare for opening day.”

Howell Thomas
Head Chef - Light House

"I didn't know what working virtually meant, until we hired W Squared to help with our branding. Video calls made everything easy, especially with COVID-19 restrictions and we love the finished branding."

Ronnie Graham
Owner - Ronnie's Cakes
Together we create graphic