W Squared - Branding and creative agency. We help brands to grow.

Helping to craft our favourite brands through strategic development

We work with both new and existing businesses to create and evolve their identities. We embrace the culture of your business through our experience with you, working closely with your team to achieve a unique and distinctive look that speaks wonders for your organisation.

We uncover business and cultural insights to determine what will make a brand unique, relevant and compelling.

Brand strategy is a vital aspect of any business and with our expertise, we can shape and create your strategic plan for how you will build, define and develop your brand.

Research

We carry out an objective evaluation and review of how your company is perceived by your target audience and how your business sits within its market segment. Learn more.

Brand Positioning

Your brand positioning is the conceptual place that you want to own in your customer and/or consumer's mind. It is the positive link you want them to be reminded of when they think of your brand. An effective strategy will maximise your engagement and relevancy, create distinctiveness and result in enhancing your brand image to your customers and/or consumers. Learn more.

Brand Platform

Your brand platform is created from a multitude of components, that when brought together form an overall image and perception of your business. Learn more.

Messaging

To make the most impact to your consumer, you need to tell your story consistently across all touch points, in every single piece of content. We help our clients create a collective understanding of their brand, through a carefully crafted messaging architecture. Learn more.

Having a clear brand sits at the core of all successful businesses no matter how big or small. It's what sets you apart from your competitors.

investigation & exploration

Research

Our brand study is designed to look at the big picture of your brand; your consumers journey, their experience, their perception of you. We will measure attributes including perceived value, reputation, visibility, competitor awareness and positioning within the market place, plus key differentiators between you and your competition.

The end goal of our deep dive into your brand is to allow us to be better informed when working towards a clear and concise brand strategy for your organisation. This research will inform everything, from how we showcase your brand story to your content and collateral.

where do you sit

Positioning

A brands strategy on positioning is one of the most critical elements of a businesses arsenal when it comes to creating connections between their customers and consumers. It differentiates an organisation from their competitors on levels greater than individual products or costs.

Three key elements of your brand positioning strategy that we create for you are:

Relevance

Our number one priority when it comes to positioning of your brand. If not, the brand will float past your consumers and not be a consideration, regardless of how differentiated or credible it is.

Authenticity

It is key that the strategy behind your brand position enables you to be authentic. Where you deliver on your promises to your customers and consumers, for them to maintain the trust that you've established with them.

Uniqueness

Differentiation is critical and a key driver when considering the success of your brand positioning. Having a unique position versus your competitors offerings, ensures your brand is memorable, which in turn is more likely to translate to greater engagement and an impact on your bottom-line.

your corporate image

Brand Platform

We combine our research and positioning strategy with a series of deep dives with your business to define five key elements that come together to form your brand platform. By working through our process and finding answers to our fundamental questions, we will be able to formulate a strong and precise brand platform for your business.

Your brand platform will include all of the following:

Vision

An insight into what your business is hoping to achieve. It should be short, sharp and straight to the point. For example, Nike's vision is "to remain the most authentic, connected, and distinctive brand."

Mission

Your mission, should offer an insight into how your brand vision will be fulfilled and realised. The best brand missions are short and simple. Continuing with Nike as a reference, their mission statement is "to bring inspiration and innovation to every athlete in the world."

Values

Your brand values work to back up your brand mission and help your brand achieve its vision. They should backup your overall positioning, which in turn must resonate with your customers and consumers.

Personality

Your brand personality lets customers and consumers identify with you on a subconscious level, making them more likely to engage with your brand. Often businesses adopt human attributes to their brand personality to make them more relatable, such as a supermarket being thrifty or a automotive manufacturer being sophisticated.

Tone of Voice

Your brands' voice is the core characteristic that you take on when communicating with your customers and consumers. This personality is applied to ever location that your brand speaks, including social media, your website, blog posts, newsletters and company advertising.

The digital world we live in is incredibly crowded and as a brand you need to stand out. Your product, logo and visuals can only do so much to create a differentiator for you. This is where your written content, both words and graphics must be consistent and distinct to set you apart from your competition.

reaching the wider world

Messaging

If you were to ask different members of your team to describe your brand, you would likely hear different answers. Without a collective and clear understanding, it is incredibly hard to ensure all messaging remains "on brand". This is why brand messaging matters. It clearly articulates who you are and what you do, in a clear, simple and memorable language, making it easier for your team to talk about you consistently.

Let us carefully construct brand messaging architecture for you. If your team can clearly articulate who you are; your customers and consumers will have a much greater understanding of your brand as a whole.

how can we help you

hello@wsquared.co.uk Contact Us

developing your Brand in Line with your business

Helping to craft our favourite brands through strategic development

Research

Brand Positioning

Brand Platform

Messaging

Research

Positioning

Relevance

Authenticity

Uniqueness

Brand Platform

Vision

Mission

Values

Personality

Tone of Voice

Messaging